Governor Parson Receives Final Report from Missouri 2020 Complete Count Committee

Pursuant to Executive Orders 18-12 and 20-13, Governor Mike Parson has received the Final Committee Report of the Missouri 2020 Complete Count Committee. The report details the committee’s many actions to support a complete count of Missouri’s population during the 2020 Census. Governor Parson signed Executive Order 18-12 in December 2018 establishing the Missouri 2020 Complete Count Committee. The committee’s focus was to heighten awareness for the 2020 Census and coordinate messaging and community outreach in Missouri’s hard-to-count areas. Due to COVID-19, the committee’s deadline to finish its work and submit a final report was extended from August 31, 2020 to November 30, 2020. The Missouri 2020 Complete Count Committee employed a multifaceted communications plan to increase census awareness and encourage participation, especially from Missouri’s historically hard-to-count areas. The committee’s communications plan utilized a paid media campaign as well as social media, earned media, and grassroots outreach efforts to maximize messaging exposure and encourage as many Missourians as possible to complete the census. This year marked the first time in which Missourians could self-respond to the census online, simplifying the process for some Missourians. The U.S. Census Bureau reports that Missouri’s overall self-response rate was 65.9 percent and total enumeration rate was 99.9 percent when counting concluded on October 15.

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