Life or Death: IDOT safety campaign aims to educate drivers, honor legacies

The Illinois Department of Transportation has launched the second year of Life or Death Illinois, expanding the successful multimedia safety campaign to feature the real stories of Illinois residents killed in traffic crashes. Life or Death Illinois debuted in 2018 as the first comprehensive approach by IDOT to reduce injuries and fatalities associated with motorcycles, bicycles, pedestrians, seatbelt use, work zones and impaired and distracted driving. Earlier in the year, IDOT asked the public to submit stories of loved ones killed in traffic crashes. Using these real stories, including the county where the fatal crash occurred, audiences are asked to consider the seriousness of the issues on our roads and how their actions play a role. Earlier in the year, IDOT asked the public to submit stories of loved ones killed in traffic crashes. Using these real stories, including the county where the fatal crash occurred, audiences are asked to consider the seriousness of the issues on our roads and how their actions play a role. The campaign is running throughout the year on various media, including digital billboards, social media and online platforms, as well as traditional radio and TV channels. Additional information is available at lifeordeathillinois.com, where the public can follow the campaign on social media and continue to share stories of lives lost.

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